I tried to create the story of my movie within my three media products, my movie poster, magazine front cover and teaser trailer. My movie poster creates a mystery for the audience which is then supported by my movie magazine which is then explained within the teaser trailer. The image of my movie poster is startling to a viewer which is attention grabbing; my movie poster then explains more of the story by the image of my character with the other character within her eyes, the movie teaser trailer then explains the storyline further. I kept my black and white theme continuous throughout my products editing and colour images and movie clips to black and white. I also used the same font in all of my products; this is to keep a continuous theme which makes the products work well together and also makes them recognisable to the audience they are targeting.
From researching into horror movie posters, movie magazine covers and teaser trailers I knew that there had to be certain genre conventions to portray the genre properly. I used the photo manipulation programme Adobe Photoshop CS5 to edit my images to make them appeal to my horror genre audience; I made the images black and white and then edited them to make them darker and creepy. For my movie magazine I edited the eyes of my character to show the little girl within her eye to show that she is possessed, strong, starling images like these are a frequent convention used to portray the genre of the product, and this is why I used such startling images. For my teaser trailer I edited my film clips to make them black and white to give them an old time feel. I slowed some of my clips down to build suspense in the audience, this is a common convention for horror media products as the whole purpose of the horror teaser trailer to build suspense within the audience to make them startled by the outcome. I then used a variety of short, fast paced clips, this is another convention used a lot within horror genre products as this also build tension in the audience.
The film genre is shown in all three products through my choice of horror conventions used to portray the genre. In my movie poster the text across her eyes and the darkness of the images makes the audience build a negative emotion which is the purpose of the horror genre, this is used in other horror genre products which helps mine to show what genre my product is. The movie poster shows the shocking image which I created to startle the audience which will also mean they will remember the image and make them want to see the movie and find out more about it within the magazine. The image is also dark and the characters facial expression being blank builds tension for the viewer. In my teaser trailer I used eerie music which matches the action within the shots; this then builds tension for the viewer. I also used fast cut shots which are frequently used in horror teaser trailers. Within the shots themselves I’ve shown my character showing abnormal behaviour which stands out to the viewer as strange. The added clip at the end of my teaser trailer’s purpose is to make the audience feel the shiver down their spine. This shows the horror genre as these are conventions I found to be in a lot of other horror genre products.
I have represented my characters the same way in all three products. My main character being the possessed teen is shown in all three products as being possessed, I done this to show more of what the story is about to the audience. The other character being the little girl is also shown as a ghost like, scary presence as she seems to be quite innocent but looks unsettlingly scary to viewers.
I targeted the same audience throughout each product by making all my products similar, this is to show that they are part of the same movie campaign and marketing. I kept my products at the same level of intensity for the viewers as to not get confused with different target audiences.
I created a theme between all three products by keeping the same font used for text consistent throughout each product. I also used all black and white images and film clips to make them all work well together and give them a scary feel. I used all the same characters shown in each product which helps the audience to be able to link each product together and to not get confused with any other horror media products.
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