I wanted to create tension within the audience by having my actress walk up the stairs slowly. By just showing a close up shot of her feet and calves I gave the audience a sense of mystery. From my research of teaser trailers I learnt that in the horror genre they use a lot of mysterious techniques to create suspense for the audience, the action shown is usually accompanied by eerie music to match what is going on. Therefore for my teaser trailer I used music that started off mimicking footsteps to create a link to what the actress is doing. Using a close up shot of the actress’s feet is also commonly used in real horror media products as it makes the audience intrigued as to where the character is going to take them, this then makes them interested and therefore they view the movie.
I used the rocking horse for the next part of my filming as old style children’s toys such as rocking horses are used in real horror media products to create an unsettling atmosphere for the audience. As the rocking horse is rocking by itself it also makes the audience endure even more suspense as they await the outcome of the rest of the trailer.
I again used a close up shot and panned to the left as my actress walked across the landing, this is to create tension. I didn’t edit my shots to fade into each other or use any other type of transition between shots as a horror convention used in real media is to have short fast clips, these clips need to intrigue the audience and make them want to view the film. They also need to inform the audience of the basic plot of the storyline and also give them a slight scare or send a shiver down their spine to remember, these are conventions that are vital in a horror teaser trailer as they are needed to attract the appropriate horror audiences that are looking for the horror films.
For this shot my actress walks into a dark doorway, this is used in horror media products to create more mystery for the audience as they do not know what the supernatural happenings are yet to be. By using a tilt on my camera and following the actress from her feet and tilting up to watch her whole figure enter the door way, this is the first view of the main character which is important in teaser trailers as the main character can be the USP to some audiences as they may want to view a movie just because of who is starring in it.
Showing the actress standing static with a blank expression gives the audience more of an understanding about the plot of the movie. When the actress is shown closing the door slowly that is when it becomes apparent to the audience that the character isn’t quite sane.
The following scenes from this shot are fast and quick cut with a half a second blackout in between each one, this is seen in a lot of horror teaser trailers as it all leads up to one big ending that will shock the audience. In a lot of horror media products the deranged character shows a lot of strange behaviour which makes the audience feels uneasy. I chose for the actress to be scribbling on paper at speed but looking straight down the camera to make the audience threatened by her character. The main purpose of showing he strange behaviour is to make the audience scared.
The actress is then sitting in the shower in a dress, this is to show the change that she is going through but also further strange behaviour. This builds further tension within the audience.
The shot of the character looking up into the camera is meant to shock the audience as it is the first time they can see the characters face up close with her eyes staring into the camera.
The title then appears, this is to tell the audience the name of the movie and for my teaser trailer it tells them a lot about the clips they have just seen. The title is always seen in every real media product and is a very important real media convention. I also used a consistent font throughout all my media products, this is a real convention used in media products.
I then added this extra shot in-between my two titles, this is to give the audience the shivers down their spine effect. I used a child as this is a common convention in real horror media products. Using children creates a negative emotional reaction from the audience and it helps to startle the viewer.
For my film magazine I researched many real media products which helped to produce my movie magazine with real media product conventions. I edited my image to make it stand out more by editing the actress’s eyes to give her a ‘possessed’ look this is because a main image is an important convention used, the main image is always relative to the main feature of the magazine, and the star in the image will be the star of the movie. I then looked at what articles were used frequently in other movie magazines, things like ‘behind the scenes’, ‘first looks’ and 'world exclusives' were used constantly this is why I chose to use them in my move magazine front cover. I also noticed that the main image always is in front of the masthead of the magazine therefore to make my magazine relative to a real media product I edited my image and my text to fit in with convention.
Through my research of movie posters I learnt that using less text made the poster stand out more, especially in horror movie posters. For a horror movie poster to stand out the image has to be eye-catching and has to startle its viewers. By putting the text over the actress’s eyes I have made a seemingly innocent image seem a lot scarier for its audience. I edited the child’s eyes to make them darker and made her hands look grubbier; this is to give her a startling edge that will stand out to horror audiences. The horror convention of possessed or ghost like children is frequently used with real horror media products, therefore i chose a child to be the main image of my movie poster to startle audiences just like the movie poster for 'insidious'.
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