1. Kick-ass
The main colours of the poster are black, yellow and green. The green and yellow are suited to match the main characters costume. The black background brings the audience attention to the bright yellow title of the movie.
The main object of the poster is the main character placed in the centre of the poster and the other co-stars placed around him is eye catching. These images are done photographically.
The messages of the image are primarily visual as there is not much text to attract the audience verbally.
I think that the intended audience for this poster would be 15 and above as the images show blood on the characters face and this could be because there is violence in the movie that is not acceptable for viewers under the age of 15.This poster contains one main persuasive technique that will be used to get the audiences to go see the movie and this is that it is bright and eye-catching; this poster will stick in people’s minds as it is vibrant and colourful.
The genre of this movie is an action comedy, the genre conventions in the poster are the action movie star type poses of the actors. Their poses simply show the action genre within this movie. The comedy side of the movie is shown by the actors that are present on the poster such as Christopher Mintz-Plasse who is a comedy actor. All the stars shown on the poster are used as a USP as they are all famous; this then attracts different audiences to come see the movie.
Attention is gained by using humour in this poster. It is humorous that the actors staring in the movie are posed as action heroes as they are stereotypically not action movie actors.
The tagline works humorously as the phrase “shut up. Kick-ass” is comical to the audience.
The poster tells the audience the institutions that were involved in the production of this movie.The importance in the poster is to get the audience to see it, that is why the main image is eye-catching and noticeable and the information about the institutions etc. is put in small writing at the bottom of the poster.
The poster would be placed in the cinema itself, on billboards; in bus stops etc. this is important to the whole marketing campaign as it is promoting the movie.
I would say that this poster is effective because it is eye-catching and will definitely capture the audience’s attention. This is because of the bright colours and bold text that is used.
I think that it does communicate effectively with the audience as it tells them the title, the date it is released and the main characters which star in the movie.
The poster would not be seen to be offensive in any way as it is comical and fun, and is not offending anybody.
2. Black Swan
The main colours of this poster are white are bright red. These are attention grabbing colours as the white is so vibrant that it brings more attention to the red of the actress’s eyes. The white brings an innocence and beauty of the ballet dancer that the actress is playing but the red of the eyes completely contradict this innocence and gives the actress an evil look.
The main figure of this poster is the actress herself. As the image is so eye-catching it works well on just a plain white background. This image is done photographically and is very detailed on the actress’s face as it is in full focus whereas the actress’s shoulders and headdress is out of focus making this image have a narrow depth of field.The message sent by this poster is entirely visual. The image used tells a lot about the story of this movie, the red of the actress’s eyes shows there’s an evil side to this innocent ballet dancer and that intrigues audiences into watching the movie. The movie is rated r which means the movie is only suitable for viewers over the age of 17 unless supervised by an adult. I think this movie is aimed at a 15+ audience due to contents of the movie being sexual or too mature for younger viewers.
I think the persuasive technique used to get viewers to view this movie is the interest the image brings to the audience, the attention grabbing image leaves people thinking about the poster which therefore makes them think about seeing the movie.
This poster shows thriller genre conventions through the actress’s blank expression and red eyes.
Natalie Portman is used as the USP of this poster as her career was at a peak when this movie was released.
There are nominations for major awards shown on this poster; this is appealing to audiences as they will want to pay to see a movie that is worth paying for.
Attention is gained in this poster by shock; the eyes of the actress are so different to what you would expect to see that it shocks the consumer and then stays visual in their mind.
The movie poster is an important part of telling the audience key information about the movie itself, such as the release date, the stars and the genre.
The poster is vital to the whole marketing campaign of the movie as the poster is what draws a good percentage of the audience to watch the movie as it is placed in places such as shopping centres and bus stops.
I would say that it is an effective poster as it is attention grabbing for the audience and leaves the audience intrigued about the movie.
I think it communicates well with the audience as it has such a powerful image that shows the genre of the movie and an insight into what the movie might be about.
I don’t think the poster would be seen as offensive in anyway.
3. Burlesque
I think the persuasive technique used to get viewers to view this movie is the interest the image brings to the audience, the attention grabbing image leaves people thinking about the poster which therefore makes them think about seeing the movie.
This poster shows thriller genre conventions through the actress’s blank expression and red eyes.
Natalie Portman is used as the USP of this poster as her career was at a peak when this movie was released.
There are nominations for major awards shown on this poster; this is appealing to audiences as they will want to pay to see a movie that is worth paying for.
Attention is gained in this poster by shock; the eyes of the actress are so different to what you would expect to see that it shocks the consumer and then stays visual in their mind.
The movie poster is an important part of telling the audience key information about the movie itself, such as the release date, the stars and the genre.
The poster is vital to the whole marketing campaign of the movie as the poster is what draws a good percentage of the audience to watch the movie as it is placed in places such as shopping centres and bus stops.
I would say that it is an effective poster as it is attention grabbing for the audience and leaves the audience intrigued about the movie.
I think it communicates well with the audience as it has such a powerful image that shows the genre of the movie and an insight into what the movie might be about.
I don’t think the poster would be seen as offensive in anyway.
3. Burlesque
The main colours used in this movie poster are black, white and bright pink. The black and white images create a classic feel to the poster and the bright pink brings it more up to date and girly.
The main objects in this poster are the two main actresses, these images are done photographically and this makes them clear and detailed.
The messages in the poster are both visual and verbal; the visual message sent by the picture is supported by the text on the poster itself.
I think the intended audience for this movie would be 12+ as the image on the right is slightly seductive and the burlesque dance itself it a seductive dance so it isn’t appropriate for younger viewers.
The persuasive techniques used in this poster is the two main actresses being the poster USP which means some viewers will be persuaded to view the movie as they are fans of the actress/singer. The other technique used is the choice of a black and white image contrasted with the bright pink.
There are obvious musical genre conventions shown in this poster as the whole set up makes it seem to be a show.
Attention is gained through the unusual use of a black and white image with the bright colours font.
The tagline “it takes a legend… to make a star” works as a two part tagline showing the present and the future.
The movie poster is important as it shows the audience important features of the movie such as the star, this is important to this poster as the main actresses are two very famous singers already.
The poster is very important to the movies marketing campaign as it appeals to different audiences who are unable to view the TV adverts etc. as movie posters are easy to be seen by everyone.
This poster is effective as the pink against the black and white are very eye catching to the audience. This then makes the poster stick in the person’s mind which will make them think about seeing the movie.
The poster communicates effectively with the audience as it gives them all the information they need to be able to see the movie if they wish to do so.
I don’t think this poster would be seen as offensive in anyway as it doesn’t contain any inappropriate content.
4.Let Me In
The messages in the poster are both visual and verbal; the visual message sent by the picture is supported by the text on the poster itself.
I think the intended audience for this movie would be 12+ as the image on the right is slightly seductive and the burlesque dance itself it a seductive dance so it isn’t appropriate for younger viewers.
The persuasive techniques used in this poster is the two main actresses being the poster USP which means some viewers will be persuaded to view the movie as they are fans of the actress/singer. The other technique used is the choice of a black and white image contrasted with the bright pink.
There are obvious musical genre conventions shown in this poster as the whole set up makes it seem to be a show.
Attention is gained through the unusual use of a black and white image with the bright colours font.
The tagline “it takes a legend… to make a star” works as a two part tagline showing the present and the future.
The movie poster is important as it shows the audience important features of the movie such as the star, this is important to this poster as the main actresses are two very famous singers already.
The poster is very important to the movies marketing campaign as it appeals to different audiences who are unable to view the TV adverts etc. as movie posters are easy to be seen by everyone.
This poster is effective as the pink against the black and white are very eye catching to the audience. This then makes the poster stick in the person’s mind which will make them think about seeing the movie.
The poster communicates effectively with the audience as it gives them all the information they need to be able to see the movie if they wish to do so.
I don’t think this poster would be seen as offensive in anyway as it doesn’t contain any inappropriate content.
4.Let Me In
The main colours used in this poster are black red and white. The black background brings more attention to the centre of the image. The red represents blood. The white of the girls dress and pale white skin tone bring innocence to her character which contradicts the pool of blood she is lying in.
This poster symbolises the genre and the main idea of the movie. The pool of blood shows the audience that it is a vampire, horror themed movie. This is symbolised in the red pool of blood surrounding the girl.
The main figure in this poster is the girl, this image is done photographically however, the image has been highly edited on a photo manipulating programme such as Photoshop, and this is how the blood around her has been created.
The messages in this poster are mainly sent visually as the image is shocking and attention grabbing to the audience. This then keeps the image in their mind and makes them want to view the movie.
I think as this movie already shows quite shocking horror genre conventions then it must be targeted at a 15+ audience as some contents of the movie may not be appropriate for viewers younger than 15.
Persuasive techniques used by this poster is the shocking image, this image is different and really stands out to the audience.
Horror genre conventions are referred to in the poster through the blood used in the image and the blood red colour used for the font on the poster itself.
Attention is gained using shock in this poster; the image of a young girl surrounded by a pool of blood is something that would shock most people.
The poster is important for telling the audience about the release date, rating and also the movie itself.
The poster is important as a part of the whole marketing campaign as it attracts other audiences as well as the ones that are intrigued by TV adverts.
I think it is an effective poster as it is eye catching and appeals to the audience it is aimed at.
It communicates information that is needed for audience to view the movie effectively.
This poster symbolises the genre and the main idea of the movie. The pool of blood shows the audience that it is a vampire, horror themed movie. This is symbolised in the red pool of blood surrounding the girl.
The main figure in this poster is the girl, this image is done photographically however, the image has been highly edited on a photo manipulating programme such as Photoshop, and this is how the blood around her has been created.
The messages in this poster are mainly sent visually as the image is shocking and attention grabbing to the audience. This then keeps the image in their mind and makes them want to view the movie.
I think as this movie already shows quite shocking horror genre conventions then it must be targeted at a 15+ audience as some contents of the movie may not be appropriate for viewers younger than 15.
Persuasive techniques used by this poster is the shocking image, this image is different and really stands out to the audience.
Horror genre conventions are referred to in the poster through the blood used in the image and the blood red colour used for the font on the poster itself.
Attention is gained using shock in this poster; the image of a young girl surrounded by a pool of blood is something that would shock most people.
The poster is important for telling the audience about the release date, rating and also the movie itself.
The poster is important as a part of the whole marketing campaign as it attracts other audiences as well as the ones that are intrigued by TV adverts.
I think it is an effective poster as it is eye catching and appeals to the audience it is aimed at.
It communicates information that is needed for audience to view the movie effectively.
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