Scream 4 – Teaser Trailer – 30 Seconds.
The trailer opens with the logo of ‘Dimension Film’. Dimension Film is a company that produces and releases genre films, in particular, ‘scary movies’.
The camera then cuts to a medium close two shot of two girls.
There is then a flash of green light as shot changes to a long shot of a house in the dark giving a scary feel to the film to spook the audience.
There are then a series of shots showing scenes from the film. These shots vary in size; some are medium shots showing a character and the space around them this is showing the audience what the character can’t see and foreshadowing events that will take place within the film. A lot of the shots are close ups showing the characters facial expressions and reactions to the situation that they are in. Most of the characters are shown in medium close ups showing clearly that they are on the phone which is of vital importance to the continuing theme of these sequels of films. There is also a shot which reads ‘what’s your favourite scary movie?’ this is a classic and important line to these movies.
The shots then slow down and black gaps appear between each shot to build the tension within the audience.
The first sound heard in the trailer is a thud this is a non-diagetic sound which then leads the one of the female characters talking. The music comes in as she is just finishing her sentence and the music is eerie and high pitched squeaks which help to build tension which is then broken from the fast pace of the following scenes. There is then the non diagetic sound of the voice of the phone, this is a classic part of the Scream movies and is essential to the sales of the movie, and it frightens the viewers and makes them want to view the movie. There are sound effects of breaking glass and enhanced screams as the action in the scene unravels. The eerie sounds of the spooky music continue throughout the fast paced scenes as some characters talk. The narration is continuous from the beginning of the fast pace section of scenes. As the trailer finishes the narrator ends with the title of the movie and its release date.
The editing in this trailer is slow in the beginning creating an eeriness of something being wrong, but when the music drops, the series of shots from the movie are put into a fast sequence which gives the audience a glimpse into what’s to come within the film. The fast pace of the shots is matched with the fast pace of the music which is important from the editing.
The titles of the movie only appear at the end and simply tell the audience the name of the movie and the release date. This could be seen as that as the film is already an established brand they do not need to show too much to entice viewers as they already have a fan base. So keeping it simple with just minimal information could work for them. The titles stand out the audience as the bright bold white letters with the number four being highlighted red. Red is associated with horror films because of its relation to blood, therefore, setting the genre. The second title which is informing the audience of the release date also tells them information about the rating of the movie.
Character representations shown in this trailer are typical to this genre and the series of movies themselves, each of these movies contains similar, young characters, usually set in school. This appeals to teenage audiences as they more want to see a teenage type horror more than an older person. The actors shown also tell a lot about the genre of the movie, the main character, Sidney Prescott, played by Neve Campbell, is known as the main character for these films and also for the ‘damsel in distress’ type character. The cast is full of young actresses which are typical to a teenage horror film as they attract younger audiences.
The genre of this movie is shown by the typical conventions used throughout the trailer itself, things such as the eerie music and dark shots plus the fast paced editing through the multiple shots gives the audience a scare as some of the scary events from the film are put in front of them. It is clearly stated to the audience that this film is a horror.
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