A teaser trailer, or just teaser, is a short trailer used to advertise an upcoming film, television program, video game or similar, usually released long in advance of the product, so as to "tease" the audience.
Teasers are also commonly used in advertising. The so-called teaser ad or teaser campaign typically consists of a series of small, cryptic, challenging advertisements which anticipate a large(r), full-blown campaign for a product launch or otherwise important event.
Movie teasers, unlike typical theatrical trailers, are usually very short in length (between 30–60 seconds) and usually contain little, if any, actual footage from the film. Sometimes, it is merely a truncated version of a theatrical trailer. Tester trailers are usually only made for big-budget and popularly themed movies. Their purpose is less to tell the audience about a movie's content than simply to let them know that the movie is coming up in the near future, and to add to the hype of the upcoming release. Teaser trailers are often made while the film is still in production or being edited and as a result they may feature scenes or alternate versions of scenes that are not in the finished film. Other ones (notably Pixar films) have scenes made for use in the trailer only. Teaser trailers today are increasingly focused on internet downloading and the convention circuit.
The parts that I have highlighted in green are the main elements featured in a teaser trailer. They are elements that combine together to form the main features that are needed to make a successful teaser trailer.
The first paragraph shows how a teaser trailer should be uses to advertise and also when and why it is done. Teaser trailers are used to advertise upcoming films, television programmes, video games or similar, they are usually released in advance and this is all in the purpose of to ‘tease’ the audience.
The second paragraph consists of how the teasers work. They are set up to build a campaign to build anticipation within the audiences. They consist of series of small and challenging advertisements which are aimed to ‘tease’.
The third paragraph holds the main information as to what is used to make a teaser trailer. This paragraph shows the difference between a theatrical trailer and a teaser trailer, the main difference is that teaser trailers are a lot shorter in length as they only last on average between 30-60 seconds.
Teaser trailers also only contain little or no actual footage from the main production film. Teaser trailers are usually only made for big budget and popular themed movies.
The main purpose of a teaser trailer is to let the audience know that the movie is coming out in the near future and this is to then add to the hype of the upcoming release. They are often usually made while to movie is still in production or being edited.
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