What Should Be Analysed When Watching A Teaser Trailer?

What should be analysed when watching a teaser trailer?

The most important things seen in a trailer to analyse are:

·         Camera angles

·         Camera movement

·         Sound

·         Editing

·         Titles

·         Narrative

·         Institutional references and logos

·         Character representations

When analysing camera angles they can show many characteristics about the film. Camera angles can show the characters in different ways, helping the audience to establish their body languages and facial expressions therefore showing more to their character than what they might be saying/doing. Camera angles are important to showing characters facial expressions as the can show different expressions for different emotions, for example, in a action movie, you would expect a lot of serious faces whereas you would expect to see a lot of happy, smiley faces in a comedy. Camera angles can also establish to the audience, the power and status of some characters over other characters and vies versa, for example, showing one character from a low angle looking up shows them to be above and superior. Camera angles also help with things such as establishing shots and informing the audience as to where the characters are.

Camera movements can show other characteristics about the film. Camera movements can show the pace of the movie, for example in an action movie, the camera movements need to be fast and to pace with the action to then give the audience a sense of the speed of the action. The camera movements can easily show the genre of the movie to the audience.

Sound is important in the analysing of a trailer. Sound can establish a lot about a film, for example, if the music is upbeat and happy the audience can tell that it is going to be a comedy or maybe a Romcom, whereas if the music is creepy and mainly slow paced, the audience can tell that it is a horror film. Music can also be used to build tension and suspense; this is good for use in teaser trailers as that is the main purpose of a teaser trailer, to build tension and suspense about the upcoming film.

Editing is important as it can make the teaser trailer more intense to viewers, for example, if the footage is edited so that for every 3 seconds of footage, the screen turns black and writing appears this can help to entice audiences as they will want to see more but their viewing on the footage is limited.

The titles that appear on a teaser trailer are important as they might say things such as ‘from the makers that brought you...’ which can intrigue some audiences as they enjoyed that previous film maker by the same people. The most important thing about the titles is that it lets the audiences know the name of the movie that they are intrigued to see.

The narrative, if any, is important as it may give the audience a better understanding as to what the upcoming film is going to be about. It keeps it simple and is not to ruin the plot of the film but gives the audience just enough to be intrigued by the trailer.

 The institutional references and logos help the audience to associate this new film with previous films that they may have seen before. The company logo is recognisable and lets the audience know who it is made by.

The character representations show a lot about a film. They can show what genre it is, for example, if the films cast has an actress mainly recognisable for her appearance in horror films, then the audience is able to relate that to the genre of this movie. Character representations may also be a reason why a viewer may or may not want to view the movie, by this i mean that some viewers may want to see the film because of the actor/s in it as they  enjoy the way they represent their characters and vies versa.

What Is A Teaser Trailer?

What is a teaser trailer?
A teaser trailer, or just teaser, is a short trailer used to advertise an upcoming film, television program, video game or similar, usually released long in advance of the product, so as to "tease" the audience.
Teasers are also commonly used in advertising. The so-called teaser ad or teaser campaign typically consists of a series of small, cryptic, challenging advertisements which anticipate a large(r), full-blown campaign for a product launch or otherwise important event.
Movie teasers, unlike typical theatrical trailers, are usually very short in length (between 30–60 seconds) and usually contain little, if any, actual footage from the film. Sometimes, it is merely a truncated version of a theatrical trailer. Tester trailers are usually only made for big-budget and popularly themed movies. Their purpose is less to tell the audience about a movie's content than simply to let them know that the movie is coming up in the near future, and to add to the hype of the upcoming release. Teaser trailers are often made while the film is still in production or being edited and as a result they may feature scenes or alternate versions of scenes that are not in the finished film. Other ones (notably Pixar films) have scenes made for use in the trailer only. Teaser trailers today are increasingly focused on internet downloading and the convention circuit.

The parts that I have highlighted in green are the main elements featured in a teaser trailer. They are elements that combine together to form the main features that are needed to make a successful teaser trailer.

The first paragraph shows how a teaser trailer should be uses to advertise and also when and why it is done. Teaser trailers are used to advertise upcoming films, television programmes, video games or similar, they are usually released in advance and this is all in the purpose of to ‘tease’ the audience.

The second paragraph consists of how the teasers work. They are set up to build a campaign to build anticipation within the audiences. They consist of series of small and challenging advertisements which are aimed to ‘tease’.

The third paragraph holds the main information as to what is used to make a teaser trailer. This paragraph shows the difference between a theatrical trailer and a teaser trailer, the main difference is that teaser trailers are a lot shorter in length as they only last on average between 30-60 seconds.

Teaser trailers also only contain little or no actual footage from the main production film. Teaser trailers are usually only made for big budget and popular themed movies.

The main purpose of a teaser trailer is to let the audience know that the movie is coming out in the near future and this is to then add to the hype of the upcoming release. They are often usually made while to movie is still in production or being edited.

What Is The Difference Between A Trailer And A Teaser Trailer?

What is the difference between a trailer and a teaser trailer?

There are a few significant details between teaser trailers and trailers, mainly what is revealed within the trailer and also the length.

A teaser trailer is designed to only show a condensed version of the theatrical trailer. It is made to intrigue the audience into wanting to have the viewing pleasure of this movie and begin the ‘hype’ about major films. Teaser trailers do not show any significant plot details and are designed to only give the audience a taste of the movie. Usually teaser trailers are released long before the product this is to ‘tease’ the audience. Most teasers are very short in length, mainly being between thirty and sixty seconds and usually contain little, if any, material from the actual film footage.

On the other hand, film trailers show much more of the plot of the movie and they are commonly known as previews. They show the audience attractions of the movie previously to them viewing. A film trailer is a lot more detailed than a teaser trailer and partially reveals the plot of the movie. They are usually a lot longer than teaser trailers this is because they are a lot more specific.