Audience Research Results

Audience Questionnaire

Research Into Teaser Trailers

1.       Age: 12-15(10) 16-20(15) 21-25(5) 26-30(3) 31-35(2) 36-40(0) 40+(0)

2.       Gender: Male(20) / Female(15)

3.       What is your favourite movie genre? (Please circle answer)

 Horror(4) Action(2) Comedy(3) Family(3) Mystery(3) Sci-fi(2)

War(0) Adventure(3) Crime(2) Fantasy(4) Western(0) Animation(1)

Documentary(0) Drama(2) Musical(1) Romance(3) Thriller(2) History(0)

4.       How often do you see new teaser trailers? (Please circle answer)

1-2 per day(10)   1 every two days(15)   1 every week (5)  never (5)

5.       How often do you visit the cinema to see a film? (Please circle answer)

1-2 per week(0)    1 per week(0)   1 every two weeks(10)   1 every month(25)   1 every year(0)   never(0)

6.       How else do you watch movies? (Please circle answer)

Online(5)  DVD’s(25)  TV(5)

7.       What would encourage you to watch a film? (Please circle answer)

Good teaser trailer?(25)   A lot of tension?(5)   A lot of comedy?(5)